What do customers base their smartphone choice on in 2026?

Phone purchasing habits have changed significantly by 2026. Today, customers are no longer looking only for the most powerful hardware, but for a device that offers the most value in everyday use, with a good price–performance ratio. That’s why we would like to conduct a survey: How do YOU choose a smartphone?

💰 Price and value for money

Price remains one of the most important decision factors. Most customers look for a smartphone within a predefined price range and choose the model that offers the best features within that category. More and more buyers also pay attention to discounts, bundle offers, and installment payment options.

🏷️ Brand and ecosystem

Brand still plays a significant role in smartphone choice. Customers often stick to well-known manufacturers because they trust their quality and reliability.

Those who already use a specific brand’s ecosystem (such as Apple or Samsung) tend to choose a smartphone that is compatible with their existing devices.

In addition to brand loyalty, prestige and social recognition can also influence the decision for certain buyers.

🔋 Battery and charging

Long battery life has become a basic expectation. Customers are looking for smartphones that can reliably last a full day, while also supporting fast or wireless charging.

⚙️ Performance and storage

Not everyone is looking for a flagship processor, but smooth and lag-free performance is essential. Higher RAM and storage capacity are especially important for users who store many apps, photos, and videos on their device.

🛡️ Warranty and reliability

Trust in the webshop plays a key role in the purchasing decision. Customers prefer stores that offer:

• clear and transparent warranty
• fast delivery
• accessible customer support

🧠 Summary

By 2026, choosing a smartphone has become a conscious decision. Customers are no longer looking for the most powerful device, but for the one that best fits their usage habits and budget.

Based on these points, we are curious about your opinion — not a general summary, but YOUR personal experience and preferences.

Please fill out our survey to help us better understand our customers’ opinions and contribute to the continuous improvement of our website.